18423 FM 1488 Road Suite C
Magnolia, TX 77354
PHASES
Items:
Hours:
Concept:
Storyline, Strategy & Milestones
This initial phase develops the core idea and establishes the main video objective. It provides a blueprint for the video pipeline, the storyline and gives a precise strategy for creating production milestones.
3 hrs.
Styleframes:
Look, Feel & Motion
Once the concept phase is complete, 3-5 still frame compositions are created to define the look, feel and overall style/mood for the finished video. Exploration of the specific type of animation or motion design is also established.
6 hrs.
Storyboard (ROUGH):
Content takes Shape
The storyboard phase determines the action or animation of each focal point throughout the video. It provides a detailed look at different transitions between the scenes and includes where or how all the specific design elements are implemented.
6 hrs.
Production:
Video is Established
Based on the previous phases, all elements are produced and animated based on the transitions, animations, and creative direction outlined in the storyboard and approved from the style frames. Exports of the video are generated during the process for tests and to manage the client’s expectations of the final video. Finalizing the produced footage for timing is crucial at this phase to move on to Sound Design.
15 hrs.
Sound Design:
Sound Effects, Tonal Atmospheres, & Voice Over.
When the final video has been produced from production, and all the timing and edits are approved, sound design is applied. Sound design includes sound effects, tonal atmospheres, and music. If a voice-over is
needed, this dictates how the storyboard is created and is incorporated at the storyboard phase.
6 hrs.
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