el toro restaurants
Establishing the Established
El Toro Restaurants was established in 1960 by the Ybarra family. Since then, they have built numerous different Tex-Mex restaurants and a tortilla manufacturing company. In 2007, the Ybarras commissioned Jason Aleman, owner and Creative Director of Cohesive Media, to create a logo for their manufacturing company – El Matador Foods. Little did Jason know, this would be the center point to the rest of his career.
Capabilities Provided:
• Branding
• Animation
• Online promotions
el toro restaurants
changing trajectory
While working on the El Matador logo, The Ybarras saw and appreciated the value Jason had to offer and extended a job proposition. At the time, El Toro was developing ways to increase quality and value in the promotions they offered. It was here where Jason developed a 3-point system that changed the trajectory of how he approached design.
2007
2008
2009
2011
el toro restaurants
2 million dollars
As Art Director, Jason created a new brand for El Toro, redesigned all the menus and design collateral, produced several videos, and implemented his 3-point promotional system.
It was this system that created the cornerstone of Jason’s career. By the end of the fourth quarter, Jason’s efforts increased El Toro’s revenue by 2 million dollars – an over $25,000.00 increase a month at each store.
el toro restaurants
10 years
& counting
Since then, the Ybarra family and business have been working with Jason and Cohesive Media for over 10 years. Including a fresh new take on branding for both El Toro & El Matador brands.
Alternate Mark
Color Palette
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