99 Health & Wellness
regain and rebuild
Dianna Morgen from 99 Health & Wellness needed a way to reach a growing audience of women about an important message: “Covid has been hard on all of us, but we’re all in this together.” Her focus is to let women know that she and her team were there to help and give personalized and holistic plans specifically tailored to re-gain & re-build. After hearing more about her objectives, we incorporated what she already had and developed a brand structure to help fuel her online presence with social media ads and videos to catalyze this outreach.
Capabilities Provided:
• Branding
• Animation & Video
• Online Promotions
99 Health & Wellness
crucial attributes
After reviewing their existing marketing collateral, we put together enough crucial attributes to create a simple but effective cohesive brand identity with 99’s logo, common colors from their website, and the black & white headshot of Dianna.
99 Health & Wellness
enabling the framework
Once we established a few points of their newly developed brand identity, it enabled the framework to produce a series of ads that focused on several messages, including the headline phrase; maintain what you have and prevent what you don’t.
99 Health & Wellness
marketing centerpiece
A key deliverable for 99 was to produce a video that served as a marketing centerpiece. After discussing more of their goals and keeping budget restraints in mind, we created (2) separate videos that further pushed the different campaigns, showcased their facilities, and introduced Dianna’s caring and approachable personality – all key points Dianna needed to address.
99 Health & Wellness
effective strategy
By identifying and understanding who 99’s ideal demographic is, Cohesive Media was able to construct an effective strategy and deploy it with overwhelming success. Within 24 hours of launching the initial campaign, 99 received almost 30 visits to their site and just under 100 within 5 days, reaching a total of nearly 1000 website visits, by the end of the 30-day campaign.
99 Health & Wellness
new customers
During the first 5 days of launch, 99’s organic interaction increased with unique visitors reaching out in private messaging, resulting in a potential new customer in less than 5 days.
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