LayerMates

demonstrating
the advantage

LayerMates needed a logo and package illustration that resonated with a very broad demographic. This inventive new garment was the solution to adjusting your comfort level in any climate for men, women, athletes, and the workforce. We focused on the logo and then moved forward with a classic take on an illustration to demonstrate the advantages of their new garment, the Slickie.

Capabilities Provided:

• Branding

• Creative DIrection

LayerMates

Clean & Classic

Like every brand, the logo and illustration needed to be very easy to read and identifiable to a broad audience. What sets the LayerMates brand apart is the two main areas of focus for the demographics. It needed to have a streamlined look, similar to an athletic brand, but with a classic take. Since the directions on using the garment are a little bit tricky to convey, the logo and brand needed to be simple to pair. Cohesive Media focused on the main letters L & M, and fused iconography that slightly resembles the garment.