Capabilities: Branding
branding
Branding is the cornerstone to connecting and communicating with your ideal target audience That’s why making sure your brand identity and strategy resonate with its ideal target audience is crucial. We follow a results-driven process to assure you’re brand effectively garners business.
indentity
• Logo
• color palette
• typography
• iconography
strategy
• value proposition
• positioning
brand strategy
results-driven
process
Producing your logo is a great place to start building your brand, but it’s not the only starting point. A lot of businesses have their logo but haven’t defined their brand. Cohesive Media can help you create your brand at any marketing phase to launch a proven strategy, and it begins with a FREE consultation.
define
We start by taking a deep dive to determine specific points or attributes that define who your target audience is and isn’t.
discover
Defining your ideal target audience allows us to discover the right voice and tone to communicate valuable insight and brand messaging effectively.
deploy
Once we define and discover, it enables us to move forward with our research to design a proprietary look and feel that promotes the right messaging to reach people that pay.
Capabilities: Branding
brand identity
The brand’s identity is made up of visible elements that identify and distinguish its style and personality in consumers’ minds.
• Logo
• color palette
• typography
• iconography
Color Palette
Iconography
social media
animation
theme
value
message
online marketing
television
landing pages
branding
mobile device
Typography
Capabilities: Branding
Brand Strategy
Determining what you do with your brand for it to be effective is how you develop your strategy. This process enables your business to understand what value you bring and how to position it. That’s why identifying your target audience is paramount to a successful brand strategy.
• value proposition
• positioning
Logo
• Does the Logo support the Brand?
• Do the elements speak the clearest about the business?
TYPOGRAPHY
• Is the Type the strongest for the brand?
• Does the Type create a cohesive relationship with the Logo elements?
COLOR PALETTE
• Do the colors reinforce what the brand is about?
• Could there be more colors?
ICONOGRAPHY
• Do the design elements help establish what the brand is?
• Does it leave a memorable
impression?
Ranked as one of the Top Branding and Animation Agencies in Texas by Design Rush.
additional case studies:
Looking for a creative partner? Let's talk.
- www.cohesive.media